Goccia

The client

Goccia is a venue in the heart of Salerno, between food, evening events and private parties: a meeting point for the city's nightlife, frequented by several generations. A lively, cross-cutting identity that communication must be able to tell, speaking to different audiences without losing coherence.

The work

For Goccia we handled the communication strategy and the management of the Instagram and Facebook pages in every creative aspect: the copywriting, designed for the venue's tone and for dialogue with the community; the graphics creation, consistent with the visual identity; and the devising of new campaigns, to give communication a direction and not just a publishing routine.

An approach in which strategy and execution travel together: every piece of content stems from a positioning idea and translates into copy and visuals that make it concrete — from the dish of the day to the event night.