Longeviva

The client

Longeviva, a player in the wellness world. A project followed at 360 degrees: from strategy to implementation, across every online and offline communication channel.

The work

Studio P handled the brand's visual identity starting from the logo, created from scratch and now the recognizable symbol of a community of more than 30,000 people.

The social pages — in particular Instagram and Facebook — have been managed from their very birth: content, planning and relationship with the community. What built the growth over time is consistency, maintained on three levels: aesthetic, with a visual identity recognizable in every piece of content; ethical, with an honest approach to wellness based on quality information; and tone of voice, a voice the community recognizes as its own.

The involvement goes beyond design: for many promotional videos we also lent our face, putting ourselves in front of the camera in first person. A choice that made the communication more human and direct, strengthening the bond with the community. The project then extended to audio as well with the launch of "The Lounge by Longeviva", the brand's podcast available on Spotify.